Role: Visual Designer

Project Type: Static public transit train and bus wraps ​
 

The goal of this project was to create transit takeovers in Portland, Boston, and Milwaukee to bring awareness and help bolster hourly hiring for the peak 2020 holiday season (September - December).

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This project was on a tight turn around deadline and began with the city of Portland.

We fully wrapped a "Max" light rail train and Metro buses from head to toe with the ad. We wanted them to look like they were Amazon delivery boxes with the addition of the bright Amazon orange and employee photos. We wanted it to stand apart from other ads and feel like a life size Amazon bus or train. 

 

We first rolled out in the Portland market to see how the ads performed. The ads performed well and generated a high number of Day 1 starts for hourly employees. With this testing complete we then created these for the Boston and Milwaukee markets utilizing their public transit.