Role: Visual Designer

Project Type: Print Catalog

 

• 62 pages

• 489 toys

• 50,000 copies distributed
   

The goal of this project was to convert the existing English Holiday Toy Book catalog into a toy book to be distributed in Spanish throughout Mexico. Originally this project began as a simple project to lay in Spanish text, but soon became a renewed toy book better geared to a Mexican audience.

 

We found the original direction wouldn't suit our audience in Mexico so we expanded the project to include different products and updated photography from the English version. We were able to utilize images that weren't used in the English version, images from vendors, and adjusted photoshoot images used in the English version with some sneaky photoshopping.  

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We started with a list of the Amazon Standard Identification Numbers (ASIN) and began categorizing them into themes. We then created a pagination to order the themes and layout structures. And then moved to design and production.

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We wanted to capture that same holiday nostalgia and whimsy that the English toy book had. Bringing in illustrations that better suited the climate and product offerings.  

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I worked with a team of 4 on this project. We had to adjust to changing scope and end goals within a short timeline, but were able to meet our deadline for delivery. 

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The Holiday Toy Book was met with many happy smiles!

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