WORLD VISION
International Mobile App & Email Campaign
The goal of this project was to create an easy user experience that would highlight child and donor information in a clear and clean way. The client wanted the app to stand apart from the United States version and cater to European countries.
Along with the app creation the client wanted a targeted email campaign encouraging website and app visitors to sponsor a World Vision child. These emails would be sent after a vistor created an account or downloaded the app, but had yet to sponsor a child.
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For this project I adhered to the world vision style guide and began creating a layout based on the wireframes the client provided.
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I wanted to make a clean design that was visually pleasing and easy to navigate. I also wanted to highlight the key information and events that were happening in a sponsored child's life so that users would want to continuously sign in.
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The timeline for this project was very short (3 days) and required me to make a lot of quick design decisions in order to get the project completed on deadline.
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